The 9 best SEO audit tools in 2025

As mentioned, an audit provides your company with insight into your keyword strategy. With that perspective, you can discover your most and least valuable keywords, as well as new keywords. Intuitive experiences also signal to search engines that your site is valuable to users. If you’re looking for a free site audit tool, SEOptimer is a great choice for you. It scans your website to find any issues that could be holding your site back from high rankings in search results.

Site Audit will let you know if GoogleBot can crawl and index your site. SEO is a powerful tool that can define your online presence, organic traffic, and business trajectory. Whether you’re just getting started with SEO or looking to refine your existing strategy, having the proper support can make all the difference. At Cadence, we specialize in creating tailored SEO strategies that bring the best results. Technically, the clicks from organic search are free, but ranking your website to get those clicks requires time, effort, and potential financial investment. You might need to invest in SEO tools, hire experts, or spend significant time learning and implementing SEO strategies yourself.

seo audit

Pull data from Google Analytics and Search Console

Google and other search engines work by using math & artificial intelligence. Our method for building links ensures we are solving the math equation while avoiding black hat strategies so you can rank for national and local terms. You can improve your SEO score by fixing the errors and issues that the PagesMeter SEO checker found on your website. The task list of SEO improvements will show you which issues are the most important ones as eliminating them will have a noticeable impact on your SEO performance. Those are the tasks that you should first tackle when starting with the optimization of your website.

seo audit

This type of SEO refers to making sure the backend elements of a page are optimized for search crawlers. An on-page SEO audit would include checking meta descriptions, meta titles, image alt text and compression, and more. The SEO Audit 365 tool is very user-friendly, and the interface is easy to understand.

seo audit

Keyword Rank Tracker

  • With this free SEO audit tool, we can analyze your website uptime, user behavioral metrics, response time, loading speed, and dozens of other variables.
  • It’s been reported that over 33-34% of pages have missing meta descriptions  which is a huge missed opportunity – don’t let your site be one of them.
  • If you don’t have any or your content is lacking, our editorial team can help to beef-up your content assets.
  • Check the Mobile Friendliness and Page Speed section to identify actionable suggestions for optimizing performance.

Google will surface a whole bunch of key metrics in an easy-to-understand interface. This free SEO tool will inform you how many valid items it has detected for rich results and if the page has been successfully crawled. Note that AI tools may hallucinate and generate incorrect information. Verify any information you get from AI tools before using them. It also tells you the good characteristics of the page for ranking, so you keep them as is. This free SEO tool lets you look at the search term’s popularity per region and other related search queries on Google.

SEO strategy

The more profitable your project is, the more expensive each error costs. Google Search Console and Google Analytics collects valuable data about your website. You can upgrade or downgrade your plan at any time (including during the trial) within the ‘My Account’ area of your account. There is a lot to consider when auditing your technical SEO, and it can get pretty complicated. Cyrus Shepard is the founder of Zyppy SEO, an SEO consulting and software company. He writes/tweets about Google ranking signals, SEO best practices, SEO Anomaly experiments, tactics, and industry updates.

seo audit

An SEO audit is the process of analyzing a website to identify issues that affect its organic visibility in search engines like Google. All of these factors are compiled and organized into an audit document for consumption by the business owner or marketing manager. SEO audits can just be a list of issues but often includes a proposal from the SEO auditor to complete the work.

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